Advertising is essentially a customer centric endeavor and hence, customer personalization lies at the heart of a successful ad. …


Introduction

Great advances in artificial intelligence and data science have led to great improvements in various text analytics tools and solutions. As such, this has led to direct or indirect improvements in the development and testing of text analytics solution. In the present AI era, natural language processing has culminated…


Introduction

In the present times, research in the case of customer segmentation has reached its zenith. Customer segmentation, from its inception, has benefited the research community in one way or the other. However, the adoption of customer segmentation in commercial domains has witnessed a sort of hesitancy. This is primarily…


In the 21st century, we have witnessed some of the greatest advancements in the domain of personalization. This has been particularly helpful from the point of view of business analytics and intelligence. …


When your business has a solid foundation of data governance and descriptive data analytics, you can make a move towards diagnostic and later on towards predictive analytics. All of these fit into the data analytics spectrum in different capacities and aid your decision making in one way or the other…


Thousands if not millions of people visit your website every week adding to your customer base. However, a tiny chunk of that customer base takes an action that directly generates revenue for your company. You accept the fact that you will have to spend insatiably on marketing and branding without…


The advertising industry has drastically changed over time with the innovation of new technology and platforms. Online purchasing has evidently become more powerful these days. Advertisers need to be meticulous in targeting the right audience with optimal effectiveness and creativity.

Marketers intend to invest a lot in advertising about their…


Hotel & Travel industry is a very competitive sector where potential customers have a variety of options to choose from. Therefore, it is essential to find effective ways to utilize tons of data for acquiring and then retaining guests. This is where analytics comes into play and has now boundless…


Technology has been advancing incredibly in all fields since the past five years be it in sports, media, healthcare, or any other domain. Interestingly, everything is becoming dependent on data.

Analytics in sports tech has numerous applications that can support professional training, in-game decision making, advanced sports statistics, injury prevention…

Neeraj Agarwal

Data Science | Big-Data | Product Engineering @ Algoscale

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